Own It – Use the Power of Social Media

To celebrate its 150th anniversary, YWCA released a massive campaign in the USA called OWN IT. Rolling from the White House to the Puerto Rican huts the campaign was aimed at ordinary women to make them realize the challenges they are facing every day - to wake them up and to strive them to start transforming the society they live in. The centerpiece for the campaign was an online hub that was used to co-ordinate online actions in Youtube, blogs, Facebook, MSN and Twitter with the real-life events at the UN, Washington DC and local communities all across the USA bringing change to the society.