Building up a Presence

I usually never stop at the self-aid corner at the bookstore but I needed a gift for my customer and by some odd mistake all HR related internal communication guidebooks were piled at the same shelf with the do-it-yourself handbooks and one of them caught my eye.
4-hour Workweek by Timothy Ferris proved to be a very good reading material. Although I do not condone all his time management tips and leaving aside an exemplary case of Me 2.0 the book has some very good new- and social media related suggestions (in fact most of the third chapter A- is for automation) that prove very useful. Since some of those services are not that familiar in Estonia I will share with you a few local ones I’ve suggested to my customers:

• Make sure you and your company have a respectful e-mail address. sexykitty@hot.ee can steam up your private life but not your business - well at least not the business you’d tell your grandma about. As long as you are a student you can use university e-mail and when you want to start a business I suggest you read through the next paragraph on how to obtain your own e-mail.
• Get your own internet domain. A private domain is a foundation of your company’s e-life and it’s easier to achieve than you think. You do not need a private server for your own domain – just fill in an e-formula and get a virtual server that provides you with more than a hundred personal e-mail accounts, a space for your web page, blog and much more.
• Get yourself a fixed landline number. Though everybody has a cell phone business call from and to landline prefixed number adds credibility. If you do not have a landline or actually live in another country, you have two options: register with Skype-in or join a House mobile plan that provides you with two phone numbers- with the cell phone and fixed phone number prefix.
• You do not need a permanent office. There are number of companies that offer post address forwarding services and for business meetings and conferences you can use business lounges at the hotels or business centers.
• If you need a secretary to answer calls for you but there are not that many of them, you can either employ your grandma or outsource for virtual office.

If you have additional questions or need further assistance on setting up your presence do not hesitate to make an appointment.