Many of us have seen the James Bond movies about the intelligence community trying always to take the upper hand on their opponents. Though there are some similarities in the business world, the main task of business intelligence is to find out what will the stakeholders want tomorrow.
Finding out what other people think has always been an important piece of information during decision making and it usually determines whether your business shall emaciate or prosper. But on digital era it’s even more crucial since all the processes have speeded up and it’s constantly becoming harder and harder to achieve a breakthrough.
In this situation Opinion mining and sentiment analysis by Bo Pang and Lilian Lee seems more than useful book to read and to post a blog entry about.
The authors point out the new aspects brought forth by the emerging information society and how it influences the public opinion as there is different levels of content, relevance and prominence.
Prior to social media once opinion was formed based on mass media, immediate opinion leaders and ones physical socials network but today ones mindset is largely manipulated by a number of unacquainted opinion leaders who reach the person through internet and social media alongside with the opinion leaders and the mass media. But as I already pointed out in my post about the Blogosphere, people tend to go for an “honest opinion” of a fellow member of an information society rather than to believe an advertisement. Thus it is of utmost importance to the interested party to find out what is the public opinion regarding the brand, product, political idea in question and how to manipulate the brand/product or public opinion for a maximal overlap and the book gives you a fair hint how.
Finding out what other people think has always been an important piece of information during decision making and it usually determines whether your business shall emaciate or prosper. But on digital era it’s even more crucial since all the processes have speeded up and it’s constantly becoming harder and harder to achieve a breakthrough.
In this situation Opinion mining and sentiment analysis by Bo Pang and Lilian Lee seems more than useful book to read and to post a blog entry about.
The authors point out the new aspects brought forth by the emerging information society and how it influences the public opinion as there is different levels of content, relevance and prominence.
Prior to social media once opinion was formed based on mass media, immediate opinion leaders and ones physical socials network but today ones mindset is largely manipulated by a number of unacquainted opinion leaders who reach the person through internet and social media alongside with the opinion leaders and the mass media. But as I already pointed out in my post about the Blogosphere, people tend to go for an “honest opinion” of a fellow member of an information society rather than to believe an advertisement. Thus it is of utmost importance to the interested party to find out what is the public opinion regarding the brand, product, political idea in question and how to manipulate the brand/product or public opinion for a maximal overlap and the book gives you a fair hint how.
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