The Power and Politics of Blogs – Virtual Reality of Civic Initiative

The Power and Politics of Blogs by Daniel Drezner and Henry Farrell is a good, though a bit outdated in terms of data on blogs, introduction to social media aimed for politicians and business people that are not familiar with the blogging and social media concepts as it gives a good and thorough overview of blogs, the blogosphere and how it interacts with the “regular pulling of the strings”.
I agree with the authors that an average blogger is a mediocre Jack that reaches a very limited audience and does not know nor care much about the politics and economy but it is the vast social media network and the tendency to link and repeat the prominent message within this network that generates the resonance that can have a superior impact on economy, politics and any given policy at hand.